Within our quest for that lightest bottle doable, we took our eyesight to some team of pro glassmakers. Checking out designs and glassblowing techniques to minimise glass use devoid of compromising durability.

Diageo is a global leader in beverage Alcoholic beverages with An excellent selection of manufacturers across spirits and beer types.

Johnnie Walker’s 5 years of investigate and development have meant which the know-how received is staying used throughout the range of Diageo items.

Deciding on the correct novice whisky is a vital move for just about any budding malts fanatic. Let's help you start your journey.

We hope that our discoveries could have a constructive impact inside the wider business and aid find new alternatives for lighter, reduce carbon packaging possibilities.”

This new, lightweight bottle is really a issue of exquisite beauty; but extra importantly, it demonstrates what can be done when it comes to lightweighting glass. We'll continue on applying these learnings throughout our variety, getting a lot more progressive strides as we glance to the way forward for Scotch.”

The end result is definitely an industry-initial that, in addition to accomplishing exquisite attractiveness, showcases what luxurious, lighter-pounds, lessen-carbon bottles of the longer term could appear to be. As Portion of the Diageo Spirit of Progress action plan, Johnnie Walker aims to reduce the excess weight of glass Employed in its packaging; an ambition that is definitely directed at decreasing the amount of carbon emissions associated with packaging.three Although the technological know-how just isn't but available to launch bottles of this weight at scale, forever, the awareness Johnnie Walker has garnered is already getting placed on lightweighting projects throughout the Diageo portfolio.

. The previously claimed ‘lightest weight Scotch whisky bottle’ was introduced by a British isles retailer and weighed around 298 grams.

With fewer than 888 bottles unveiled globally, Just about every bottle is independently numbered and introduced inside a luxury collector’s circumstance.

“We didn’t understand what we ended up likely in order to reach after we set out to push the boundaries of luxury, and the result is something which a lot of reported wouldn't be probable. 

The technological problems that lightweighting presents led us to include several style and design and creation specs that we couldn't have envisaged Firstly of our journey; through the need of the tear fall condition which We have now moulded to even now mimic the enduring sq. sort of Johnnie Walker bottles, for the addition of the protective cage to allow for the round foundation, and also the hand-making and filling of each and every unique bottle to stop damages in production.

“We took our vision to some group of specialist glassmakers and during a 5 12 months take a look at-and-master process little by little uncovered how to generate sophisticated, lightweight glass. The technical difficulties that lightweighting presents led us to incorporate various design and style and manufacturing requirements that we couldn't have envisaged Initially of our journey; from the need of the tear drop condition which we have moulded to nonetheless mimic the iconic square method of Johnnie Walker bottles, to the addition of the protecting cage to allow for your spherical foundation, along with the hand-earning and filling of every personal bottle to stay away from damages in generation.”

“Rather than hold this new expertise near our chest, we’re fired up to be offering a royalty-cost-free licence to our granted British isles patent to the planet.

In whisky packaging, luxurious normally indicates major—Assume thick bottles with hefty stoppers that double as trophies on the shelf. Johnnie Walker wants to upend that thinking and embrace the notion that lithe is high-class.

Indeed—this collectible edition is usually requested online and transported securely towards your door with signature affirmation.

That endeavor fell to Diageo’s global layout director Jeremy Lindley. Toughness and safety ended up Lindley’s priorities, but function needed to comply with kind. Following Mastering the The natural way strongest condition for glass will be the teardrop—the shape it By natural means assumes when liquid—Lindley and his staff designed a teardrop with sq. sides, in a very nod read more into the common Johnnie Walker silhouette.

Since the time of its founder, John Walker, people that Mix its whiskies have pursued flavour and quality previously mentioned all else.